Why submit your link to a directory?

You can bring visitors to your site using many different methods but they all pale in comparison to visitors coming from the search engines. There are 2 powerful reasons:

1. visitors from search engines are actively seeking information, that is, they are "targeted visitors" (an important catch phrase you will definitely hear more of)
2. visitors from search engines are FREE (unless you are paying for sponsored search engine listings i.e. advertising)

A sometimes overlooked bonus of being listed in the reciprocal link exchange directory of another site is some of the other sites visitors will come to your site through the link. Multiply that by 100's of links and it will add up.